Giorgio Armani wanted to create an immersive experience that combined their Acqua Di Gio fragrances in a cutting-edge yet intimate setting. Accomplishing this required thoughtful research into AR projection technology (knocking on the doorstep of real-life holographs).
From a design standpoint, we had the challenges of merging fragrances representing Deep, Fresh – Pure, Warm, and Mineral. Visually, this is where the thought of the Sea came into play. “Where the Sea meets the Shore.” “Where the Sea meets the Rock,” and so on.
DATE
Spring 2019
ROLE
Creative Director | Visual Designer
DELIVERABLES
Design, Print graphics, 3D Renders, and a lot of projection mapping.
Software Breakdown
3ds Max | Design + Renders
AutoCad | Event Layout + Fabrication Plans
Photoshop | Textures + Print Files
Illustrator | Print Files + Templates
Indesign | Proofs